It's unclear if this guy is a total nerd who loves video encoding or a total bad ass who loves motocross. But it is clear that this guy is a major tool with a stupid license plate.
Here are some pronunciation options: ya-kim, yo-kim, joe chim, jock him, jay o'chim. Either way I can't imagine there being 2 others to necessitate the "3". I mean, really.... two other yo-kims??? Not possible.